The project is about building capacity for the European Week of Sport (EWoS) through the establishment of National Fitness Days and physical activity promotion in a number of non-EU programme countries and partner countries (non-EU countries). A two-directional exchange of knowledge and experience will be organized by bringing together 4 well established National Fitness Associations with experience in EU funded projects and existing successful NFD campaigns, with key fitness actors in other non-EU countries. The establishment of a “buddying relationship” will help create strong bonds between organizations, facilitating the transfer of knowledge and experience to grow the fitness sector. It’s a clear goal of the project to build relationships that will long-outlast the duration of the project, incorporating actors from the partner countries into the EU-fitness and sport networks.